ViaCord is busting out the Cute Stuff...

I just finished writing a post about Corcell's free PDF offering the "facts about cord blood banking." I usually don't spend a lot of time with the corporate forces in the field, but stopping by the Corcell page inspired me to check out a few others.

ViaCord has a very well-designed site that provides their take on the umbilical cord blood banking issue. Definitely a professional job all the way around and you can tell they took care and time in building it.

However, I am a little put off by all the Cute. I am referring to the multiple baby pictures on the page.

I have nothing against wee ones, of course, but there is something off-putting when the marketing approach for any service so obviously plucks at heart strings.

I am sure that the Madison Ave. wizards who came up with this are pretty darn sure that it get results, so what do I know?

Anyway, whether you agree (I do) or disagree with the idea of private cord blood banking, you might want to take a look at ViaCord and think about whether the IDEA or the EMOTIONS are governing the decision.